Link analytics

Finally know what each link brings you.

Every Reco.to link, QR code and mini-site counts its clicks and scans: where they come from, on which device, in which country. No tag to install, no bots in your numbers.

  • Included in the free plan
  • Bots filtered out
  • Nothing to install
Create my free account See the metrics

Example link statistics (sample data)

Instagram bio link

reco.to/k7Qm2x

Period

On the free plan, you see the last 7 days.

Nothing to install, everything measured

Analytics start the moment the link is created. No script on your site, no setup.

  1. Create a link, a QR code or a mini-site

    Every format is tracked automatically from the start.

  2. Share it everywhere

    Instagram bio, newsletter, poster, NFC card: every click and scan goes through Reco.to, which records it and then redirects the visitor.

  3. Read the results

    Open the link in your dashboard: clicks, sources, devices and countries show up moments after each click.

What you see for every link

The answers you need to decide where to publish, without spreadsheets or tools to configure.

Clicks and scans

The number of clicks, QR code scans and mini-site visits, day by day.

Unique visitors

Someone who clicks several times within a few minutes only counts once.

Sources

The sites and apps the clicks come from: Instagram, Facebook, a search engine or direct access.

Countries

Each visitor's country, so you know which markets respond to your message.

Devices

Mobile, computer or tablet: shape your landing page for the people who actually click.

Conversions

With a capture page, the emails collected and the links unlocked, on top of clicks.

Create a capture page

Numbers you can base decisions on

An inflated counter teaches you nothing. Reco.to sorts before it counts.

Counted

  • A visitor clicking your link
  • A scan of a QR code or a Reco.to NFC card
  • A visit to your mini-site
  • An email left on a capture page

Filtered out

  • Known search crawlers and monitoring tools
  • Previews generated by WhatsApp, Slack, LinkedIn or Facebook when the link is pasted
  • Repeated clicks from the same visitor within a few minutes
  • Bursts of clicks flagged as suspicious

What your numbers tell you, whatever your trade

One link or QR code per channel, and you finally know which one brings people in.

Shops and restaurants

A poster, a menu or a shop window with a QR code: see how many customers scan, and on which days.

  • Scans per medium
  • Day-by-day trends
Create one QR code per medium

Creators

One link per post or story: see which ones really bring your audience over.

  • Clicks per post
  • Your audience's countries
  • Mobile share
Create one link per post

Marketing teams

One link per channel or campaign to compare what works, without spreadsheets or tags.

  • Channel comparison
  • Click sources
  • Unique visitors
Create one link per campaign

Newsletters

One Reco.to link per send: you know which of your emails gets clicks.

  • Clicks per send
  • Your readers' devices
Create one link per issue

Events and trade shows

Posters, badges and flyers: follow scans before, during and after the event.

  • Scans per day
  • Visitors' countries
Create QR codes for your posters

NFC cards and Google reviews

With a Reco.to card or plaque at the counter, see how many customers scan it to leave a review.

  • Scans for each card
  • In the same dashboard
Connect an NFC product

Why measure at the link level

Your website only sees the visitors who reach it. The link sees every click, even when the destination is an Instagram profile, a Google listing or a YouTube video.

Know which channel really works

Publish a different link on each channel: your bio, your newsletter, your poster. At a glance, you see which one brings visitors and which one you can drop.

A complement to your analytics tool

Google Analytics and similar tools measure what happens on your site once the page has loaded. Reco.to counts the click at the moment of the redirect: it works even towards a site that isn't yours, with nothing to install.

By link
Each link has its own numbers, no spreadsheet to keep up to date.
By channel
Spot the sources that bring visitors and the ones that aren't worth your time.
By device
A mostly mobile audience calls for a landing page designed for phones.
By country
Discover which markets respond to your offer before investing in them.

Frequently asked questions

Are analytics included in the free plan?

Yes. Every link and QR code has its statistics on the free plan, over the last 7 days. Paid plans show up to 90 days of history and add detailed mini-site statistics.

Are the numbers up to date?

Yes. Each click is recorded at the moment of the redirect and appears in your dashboard moments later.

Are bots counted?

No. Known bots and link previews generated by messaging apps are filtered out, and repeated clicks from the same visitor within a few minutes only count once.

Which formats are tracked?

Reco.to links, QR codes, mini-sites and NFC cards. They all appear in the same dashboard.

How do I compare two channels?

Create one link per channel, for example one for your Instagram bio and one for your newsletter, then compare their clicks and sources.

Should I replace Google Analytics?

No, they complement each other. Google Analytics measures visits on your site after the page loads. Reco.to counts the click on the link, before the redirect, whatever the destination.

Do I need to add code to my website?

No. Measurement happens on the Reco.to link itself: nothing is added to your site.

See what your links bring you

Create an account, share a link and read your first clicks a few minutes later. No credit card required.

Create my free account

Free plan, no commitment.